Electronic Cigarette Company Now Has 15000 Retail Places
The competition in the electronic cigarette industry is certainly steep and intense. Hundreds of different brands and companies compete with one another in order to stay surviving in the market. The key is to reach as many customers as possible by implementing various strategies. For one electronic cigarette company, to reach 15,000 different retail locations is truly a milestone to celebrate for.
High Point For Eonsmoke
Eonsmoke is one of the premier manufacturers of electronic cigarettes. Recently, it announced via internal memos to distributors that it has successfully reached 15,000 retailers in the whole continental US.
Electronic cigarettes started to be known in the US between 2006 and 2007. The following year, 2008 and onwards, the market of these fairly new products has been rapidly growing. Its popularity boomed as many smokers consider them viable and healthy alternatives to tobacco cigarettes.
In February 2011, Eonsmoke LLC was founded with the mission to provide the masses with premium electronic cigarette products. It is based in Clifton, New Jersey. It started operations in New Jersey and New York. From then on, this electronic cigarette company has invaded numerous tobacco shops in the US. The company was even featured in many business news and magazines like Men’s Health magazine, Business Insider, In Focus with Martin Sheen and Fox Business with Melissa Francis.
Eonsmoke Vice President Oleg Spiridonov said that the company became a powerhouse in the region due to the competitive margins, diverse flavors and differentiated look. The electronic cigarette company is beginning its national venture by opening and establishing distribution relationships. People are now also beginning to take notice of Eonsmoke. Intense investor interest has been received by the company after the announcement of tobacco giants recently about investing into electronic cigarette industry.
Lorillard was the first to move by acquiring Blu Cigs, another leading brand of electronic cigarettes. RJ Reynolds expanded its market test of Vuse in Colorado starting this month. Next month in August, Altria will be releasing its Markten in Indiana.
With these major moves by the bigger companies, Eonsmoke is not one to be outdone. It is now actively implementing its growth strategy that comprises of constant product development and vast marketing. The CEO of the company, Michael Tolmach said that the brand is introduced daily by its independent and internal distributors to numerous retailers; thus, the unique Eonsmoke rechargeable electronic cigarettes are also obviously taking an impressive market share.
Recent Market Strategy By Eonsmoke
Earlier this year, the electronic cigarette company has announced Brand X-change program. In this strategic program, customers of other brands of electronic cigarettes may send their starter kits to the headquarters of Eonsmoke and then receive Eonsmoke’s economy kit free of charge. This is an original market strategy by the company to help habitual smokers find a great opportunity to quit.
This program will provide service to those vapers who seem to be dissatisfied with the product they are currently using. Before the official launch of the program, it has already undergone months of beta testing from which thousands of smokers have already made their switch.
If a vaper is satisfied with his/her presently used electronic cigarette, he/she needs only to send the working device to Eonsmoke along with a letter that specifies why the customer is not satisfied.
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